I think I have the connection you're looking for!
Vicky Pattison, a former cast member of Geordie Shore, has been involved with Solid Paper as a brand ambassador or in some promotional capacity. However, I couldn't find any specific information on the nature of their collaboration. geordie shore link
Solid Paper is a British paper company that has been linked to Geordie Shore, a reality TV show that originated in the North East of England. I think I have the connection you're looking for